peter max fabric, 60's fabric, pop fabric

With just the smallest bit of investigation this 32″ x 42″ piece of fabric ephemera on sale at Ro Gallery for $1450 opens up a world of 60’s – 70’s era pop culture history. One might immediately assume (as I did) that Peter Max – the artist behind the print – also created the artwork for Yellow Submarine.  Max was a huge influence on counter culture graphic design of the era but it was Heinz Edelmann who provided art direction for the famous Beatles inspired cartoon, not Max. According to Wikipedia, Edelmann and Milton Glaser – who I coincidentally did a post on last week – were the original pioneers “of the psychedelic style for which Max would later become famous.”

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